Our Founder
Kate McCabe is the Founder and Principal Consultant of Kayelem Consultancy, a strategic brand and business consultancy helping organisations define their identity, elevate their presence, and achieve sustainable growth.
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With a career spanning the performing arts, entertainment, and marketing industries, Kate brings a unique blend of creativity, strategic insight, and commercial acumen to every project she leads.
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Originally trained in the performing arts, Kate built her early career performing on television, in theatres, and across the wider entertainment industry. This creative foundation gave her a deep appreciation for storytelling, audience connection, and visual communication — skills that seamlessly translate into her work as a brand and marketing consultant.
Kate's Story
In 2010, Kate transitioned from the performance world into marketing, where she has since developed a diverse portfolio of expertise across publications, podcasts, social media, CRM, email marketing, branding, project management, full-company rebranding, website development and structure, and business development. Her experience bridges creative production and operational strategy, allowing her to deliver marketing solutions that are both innovative and results-driven.
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Kate has collaborated internationally across Dubai, Abu Dhabi, UAE, the UK, and the US, delivering integrated campaigns and consultancy with Codestone Group, Frontier Developments, Royal Society of Chemistry, Yo Pops Podcast, Rhema Reloaded, Rhema Biblestudy to name a few.
Gaming industry credits include: Planet Zoo, Planet Zoo Console, Planet Coaster 2, F1 Manager 22, F1 Manager 23, Jurassic World Evolution 2, Elite Dangerous, Elite Dangerous: Odyssey, Chaos Gate: Daemonhunters, Deliver Us Mars, Warhammer Age of Sigmar: Realms of Ruin, and The Great War: Western Front.
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Beyond her consultancy work, Kate continues to work actively within the entertainment industry, most notably as the creative lead behind the Yo Pops Podcast, a growing multimedia brand. Kate oversees all aspects of the podcast’s production, including filming, editing, content strategy, and audience growth, ensuring cohesive storytelling across platforms such as YouTube, TikTok, Instagram, Facebook, and all major podcast streaming services. Her approach to Yo Pops Podcast exemplifies her ability to combine strategic branding with engaging, organic growth turning creative ideas into impactful, sustainable digital presences.
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Entertainment industry credits: Yo Pops Podcast, Rhema Biblestudy, Rhema Reloaded, Friday Feels, Abbie James Violist, Shean Williams, Willow Media House.
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At Kayelem Consultancy, Kate partners with business owners, founders, and creative teams to bridge the gap between where they are and where they want to be. She understands that as a business owner, you’re not expected to master every discipline — and that’s where she steps in. By aligning brand, strategy, and execution, Kate helps businesses move forward with clarity, confidence, and measurable results. Whether you are a small or large business Kayelem Consultancy adapts and fits to what is needed and what is best for your company and the future of its growth. Implementing that core factors of Kayelem Collaboration, Creativity and Consistency.
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